In the world of SEO, it is imperative to track any changes in the Google machine, and to respond to them quickly and efficiently. By developing and maintaining one's knowledge of the search engine algorithms, there is a far greater chance of positive performance within the rankings.
It is not absolutely clear which factors Google prizes the most, but we have a good idea. The search giant certainly awards relevancy, accreditation and honesty, but how does this translate into web design and SEO strategies?
The first thing to note and to keep in mind, is the fact that sites should be tailored for human eyes, not search engine crawlers. Any hidden keyphrases or underhand techniques such as keyword stuffing will be discovered and penalties will be issued.
So, what can we do to drive traffic and rise within the rankings without resorting to black hat methods? Keywords are a hugely important part of any SEO campaign strategy, whether used in anchor text, in title tags, or in other meta information on the page. By ensuring that you have made the best use of your relevant keyphrases across your site, you stand yourself in good stead.
Of course, a period of keyphrase research will go a long way, and will provide you with crucial information regarding the popularity and potential of certain keywords over others. By comparing sets of keywords it is possible to determine which ones will work for a particular site based on the number of global and local monthly searches they generate, as well as the competition which exists for the terms.
In addition to keyphrase research and correct implementation, internal and external linking makes up 60% of any SEO mix, and is invaluable if you are to perform successfully within search engine results. Linkbuilding in the form of article writing and press release submissions are a great way to drive traffic to your site via the embedding of links complete with anchor text made up of relevant keywords.
These are just a couple of handy points to keep in mind when thinking of SEO web design. By adhering to the principles of relevancy and honesty, and by creating a valuable backlink profile, your site will benefit greatly, as will your bottom line.
As many small bussiness’ feel the expenses of PPC advertising and lower visitor counts they now know how important it is to implement at least the basics of SEO. I also run a small electornical appliances business myself and play an active role in business forums and blogs. While reading through them you notice there’s a lot of uncertainty over what makes up ‘the basics’.
Theres so much information on the net that contradicts the other that no one knows what advise to follow. I have made a general guide for small businesses and webmasters – sort of like a checklist and should they be followed then it will be of much use. Commitment SEO isnt a one time procedure – it isnt something that your gonna do for 1 month then leave it , its an ongoing strategy and the search engines algorithms change regularly so the techniques that you use today may not work tomorrow – seo requires a long term comitment. So be prepared to commit yourself to the process. Patience Search engine optimisation requires patience – it isnt a change your going to see over night – results can take the better part of a few months to see, this is especially true for the newer domains. Keyword research Do your keyword research from the very start. You can use free tools like the google keyword tool – look for high searched keywords and lower competition levels. Build a great website Every one wants to be on the first page of Google – Have a look at the first 10 sites – will yours fit in. Design a good website and make it look proffessional – Aim hi Optimise your pages Every one knows that onsite optimisation is only about 10% of the whole search engine optimisation procedure, but do they know how important it is? Just having an optimised page title can secure you a position on page one rather then page 10 – concentrate on your * title * meta descriptions * meta keywords * headings * alt text * keyword saturation and usage * internal linking Build Backlinks Link back to your website using anchor text backlinks. Use your keywords to link back to your sites pages which have already been optimised for those keywords. Try to get high page rank backlinks – this will pass authority to your site. Blogg and forum commenting Play an active role in your niche and look for quality blogs and forums – answer questions and be helpful – post backlinks to your website through your signitures and drive quality traffic. use Web 2.0 websites Use web 2.0 sites and social media networks to publish hubs and lenses which interlink with each other and point back to your site. your social media networks such as squidoo – hubpages – the blogger etc have their own search engines in which your pages will be found driving more targeted traffic – Google also loves social media. Article submissions Write quality articles on your niche subject and publish through article directories such as ezine and go articles – become an expert in your field and let your article readers feel confident in buying from you. drive quality traffic from your articles and get quality backlinks from your authors bio box. Free tools Make use of the free tools provided by google such as the google webmaster tools and the google analytics tools – the google trends tool is also a good tool to use for keeping up with global trends. Create unique and quality contents Create your own unique content rather then copy someone elses work and pasting it on your site. Google looks down on duplicated contents and penalises websites for this. With quality contents your writting with your visitors in mind who will stay loyal and become returning visitors – this builds trust and will reduce your bounce rate. There are many more techniques and the list can go on but sticking to the parts mentioned above alone will make sure that your SEO approach is correct and will get you to the top page.
source: http://www.formulabuff.com/
