Google's Top Ranking Factors

In the world of SEO, it is imperative to track any changes in the Google machine, and to respond to them quickly and efficiently. By developing and maintaining one's knowledge of the search engine algorithms, there is a far greater chance of positive performance within the rankings.


It is not absolutely clear which factors Google prizes the most, but we have a good idea. The search giant certainly awards relevancy, accreditation and honesty, but how does this translate into web design and SEO strategies?

The first thing to note and to keep in mind, is the fact that sites should be tailored for human eyes, not search engine crawlers. Any hidden keyphrases or underhand techniques such as keyword stuffing will be discovered and penalties will be issued.


So, what can we do to drive traffic and rise within the rankings without resorting to black hat methods? Keywords are a hugely important part of any SEO campaign strategy, whether used in anchor text, in title tags, or in other meta information on the page. By ensuring that you have made the best use of your relevant keyphrases across your site, you stand yourself in good stead.


Of course, a period of keyphrase research will go a long way, and will provide you with crucial information regarding the popularity and potential of certain keywords over others. By comparing sets of keywords it is possible to determine which ones will work for a particular site based on the number of global and local monthly searches they generate, as well as the competition which exists for the terms.


In addition to keyphrase research and correct implementation, internal and external linking makes up 60% of any SEO mix, and is invaluable if you are to perform successfully within search engine results. Linkbuilding in the form of article writing and press release submissions are a great way to drive traffic to your site via the embedding of links complete with anchor text made up of relevant keywords.


These are just a couple of handy points to keep in mind when thinking of SEO web design. By adhering to the principles of relevancy and honesty, and by creating a valuable backlink profile, your site will benefit greatly, as will your bottom line.

source:  http://www.ArticleBlast.com

Important Tips for SEO Beginners

There is a lot of information on the Internet as far as SEO is concerned. On the other hand, people who are new to SEO may find that they need to make a few mistakes before they actually get the hang of it. If you want to get started with SEO, though, it’s important for you to keep at it and to make sure you’re using the basics the right way.

You can learn a lot but if you don’t use the basics the correct way, you won’t succeed. The following are a few SEO tricks you can use when you’re just starting out.

By getting your site into directories, you can generate valuable backlinks, something that SEO teachers often don’t tell you. There are hundreds of web directories online but don’t aim at submitting your link to all of them. You don’t want your submissions to be labeled as spam, which can happen if you send out too many links too fast. You can get more results in terms of ranking your site by getting listed by the larger directories, like Yahoo! and DMOZ. It will take you some time before you can get listed by these directories, but this is to improve the quality of the listings, which is why you want to be listed there.

You should concentrate on the user and not on search engines when writing articles for your website. By focusing solely on the search engines, you make things difficult for the users. If your site’s content is useful to visitors, then search engines will take more notice. You need to craft content with real people in mind since they are the ones searching. Yes, you do need keywords in your text but don’t stuff your content with them. By simply spreading them around in your content you will achieve what you need.

A robots.txt file is useful if your site has any kind of duplicate content such as folder names, archives or file names so that you have a way to tell the search engines what to ignore and what to crawl. You don’t want such duplicate content to appear in the search engine results and this file will make sure that this does not occur. It’s also important to use a sitemap, which informs the search engines exactly what you want them to see. Search engine spiders can find all the elements of your site more easily if you have a sitemap.

Above all, SEO is the best way to get good traffic but you need to give yourself time to learn it.

You must be committed to it if you hope to see a rise in the search engine ranks. If you learn more, you will get better.

source:http://emailwebmarketing.org/