How to Use PPC in Affiliate Marketing

Because of its flexibility, affiliate marketing has become a popular method of making money online. You take a number of different approaches in marketing as long as you are good at it and you can still make money. After reading a few tutorials and trying out a few tools even very inexperienced individuals can dive into marketing. However the definition of success is very broad and is often seen as limited for marketers that constantly rely on free advertising techniques to get the word across. Using paid advertising methods may expand your income while reducing your overall effort levels. However there are several paid advertisement techniques as well and some are quite costly. Pay-per-click can be a great way to begin, since this technique makes it easy to control your costs. Here are the basics on using PPC to properly fuel your affiliate marketing.

Pay-per-click is closely related to search engines’ search results, that are generated by the users. Use the search engines to research pertinent information on your topic to tailor your use of PPC. If you type a word on Google or on another search engine, you will get a lot of relevant and popular responses. Using the PPC program will allow you to get into the list of sponsored links in the search engine which bypasses the need for extensive search engine optimization. The research process’ chief function is to test out various search engine inquiries. Your advertisement to your affiliate site will only appear if the keywords match and bidding on keywords costs a certain amount.

Do not Exceed your Budget

With pay-per-click (PPC) you will be able to customize and control your budget completely. The results of PPC are quite unpredictable even if you do some research so it is best to go safe on the budget just in case you do not get favorable results. PPC is all about trial and error along with some research. When the pay-per-click campaign starts generating returns, be sure to reinvest some of those returns into a larger ad budget.

Continue Site Optimization and Other Marketing Methods

Affiliate marketing strategies are unique in nature. Although PPC is a component of affiliate marketing, it is not a replacement. It supplements the affiliate marketing methods instead and you can get even better results if you still rely on search engine optimization. This way, you can get more search engine traffic and better ideas on what keywords to focus on.

Even if you do not spend much on PPC, you should make your investment worthwhile by making sure your website performs well. Remember that getting traffic from PPC does not guarantee sales unless you have something compelling to show to your visitors after they clicked on the link. The advertisement link should also be properly described to encourage the right people to click on the link. With a bit of practice and trial and error, you will see the good long term benefits of PPC.

source: http://www.articlesinventory.com

Google's Top Ranking Factors

In the world of SEO, it is imperative to track any changes in the Google machine, and to respond to them quickly and efficiently. By developing and maintaining one's knowledge of the search engine algorithms, there is a far greater chance of positive performance within the rankings.


It is not absolutely clear which factors Google prizes the most, but we have a good idea. The search giant certainly awards relevancy, accreditation and honesty, but how does this translate into web design and SEO strategies?

The first thing to note and to keep in mind, is the fact that sites should be tailored for human eyes, not search engine crawlers. Any hidden keyphrases or underhand techniques such as keyword stuffing will be discovered and penalties will be issued.


So, what can we do to drive traffic and rise within the rankings without resorting to black hat methods? Keywords are a hugely important part of any SEO campaign strategy, whether used in anchor text, in title tags, or in other meta information on the page. By ensuring that you have made the best use of your relevant keyphrases across your site, you stand yourself in good stead.


Of course, a period of keyphrase research will go a long way, and will provide you with crucial information regarding the popularity and potential of certain keywords over others. By comparing sets of keywords it is possible to determine which ones will work for a particular site based on the number of global and local monthly searches they generate, as well as the competition which exists for the terms.


In addition to keyphrase research and correct implementation, internal and external linking makes up 60% of any SEO mix, and is invaluable if you are to perform successfully within search engine results. Linkbuilding in the form of article writing and press release submissions are a great way to drive traffic to your site via the embedding of links complete with anchor text made up of relevant keywords.


These are just a couple of handy points to keep in mind when thinking of SEO web design. By adhering to the principles of relevancy and honesty, and by creating a valuable backlink profile, your site will benefit greatly, as will your bottom line.

source:  http://www.ArticleBlast.com