The online world is gradually becoming incorporated with our life. Individuals rely on online information for news, communication and, recently, business. Nowadays, one of the most efficient approaches in advertising brands, products and services is online marketing blog.
The flexibility of online promotion has made it perfect for entrepreneurs to regulate their marketing strategies. The stable stream of criticism from your marketplace can assist you in delicately adjusting your blog webpage, consequently improving client’s impact.
With online marketing blog, you can integrate your offline and online marketing campaigns at the most affordable cost probable. You can attain maximum visibility with sensibly bursting spectrum of audience. Whatsoever the size of your industry is, online marketing can promote your brand internationally with minimal expenditures. For marketing your business online, you hire an Internet Solution Provider with the pool of SEO and marketing professionals. These professionals also includes include designers, developers, search engine optimizers, application developers, to name the few. These people have acquaintance of their domain area and on standard base inform themselves about the happenings in the online marketplace. Considering this many offshore organizations are hiring their services for advertising their business in India and abroad. As the professionals we have the knowledge and creativity in mind, easily we can blend the web technology and promotional tactics to convey their clients some serious selling.
Some of our online marketing techniques featured include:
* Search Engine Optimization
* Pay per click
* Paid Inclusions
* Email marketing
* Banner Advertising
* Interactive Advertising
* Article/ Blog Marketing
The search engine-marketing professional’s chief intention is to get your website indexed in the top search engines and acquire it renowned amongst the masses. For Online Marketing blog, if needed we will get the website translated in various languages so that more and more people know about your organization. For further information on online marketing experts a good SEO service provider is onlinemarketingblog.in that is most reliable and lucrative. Keywords also lay an important role in online marketing. Keyword prominence, more imperative the keyword, the superior up the webpage on your website it should appear.
Internal Links
My recommendations are always try and maintain such up-to-date and legitimate at all times, any bugs or dead links can be looked down upon. Try and maintain them to two clicks to any page and no deeper than four clicks.
Outgoing Links
Only link to relevant quality links, do not link to Link Farms. You necessitate maintaining up to date with your outgoing links; they are your accountability and can sometimes go appalling, which consequences in downgrading of your website.
Generate online word of mouth with consumer-driven online advertising effortsInternet marketing is about interactivity. Give your clientele a phase for expressing-and sharing-their views online in order to construct buzz and benevolence. At online marketing blog we conceit ourselves on by means of principled, practical practices to perk up the relevancy of your website and affluence of your web content. In addition our unique online blogging program augments your link popularity and consequently how you are professed by the search engines when compared to your competitors. The higher a Web site ranks in the search engine result pages of a search, the better the probability that that web site will be visited by a user.
When you build the free traffic plan for the promotion of your product or service online, you must properly thinkover the issue about how you will be getting traffic to your site. And http://www.vcinternetmedia.com/onlinemarketing.html site will help you a lot in getting more traffic for your Internet marketing.
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Article Source-http://www.onlinemarketingblog.in/2009/11/be-on-top-10-in-google-through-online.html
Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts
Wednesday, January 12, 2011
Wednesday, December 29, 2010
Online advertising Traffic, Business promotion and the First Law of Web Surfing
How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web.
You won’t read about this phenomenon in books or articles on general principles of advertising or direct marketing. In fact, traditional advertising professionals and direct marketers often create only so-so online advertising campaigns simply because they’ve never heard of this phenomenon, even though it’s essentially the first law of human web surfing behavior.
How to convert your online advertising traffic into customers
Ready to find out what that all-important first law of web surfing is? Prepare to be not very amazed. You see, everyone who surfs the web already knows about this phenomenon of human behavior because we all do it–even you.
So here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the “back” button if they think there’s a chance–even a small chance– they’ve come to the wrong web page.
The corollary to this law of web surfing behavior: Anyone who clicks through to your site via an online advertising link needs to know they’ve arrived at the right place as soon as they get there.
Immediately. Within a second. From a click glance. Without having to read anything. The average human attention span on the web has been measured at eight seconds, and you’ll have already lost a few seconds while the page downloaded.
Immediately. Within a second. From a click glance. Without having to read anything. The average human attention span on the web has been measured at eight seconds, and you’ll have already lost a few seconds while the page downloaded.
The Key(word) to Converting Advertisement-Clickers into Customers
How do you make absolutely sure visitors feel like they’ve arrived in the right place?
Make the title and first heading of your landing page (the page on which a visitor “lands” after clicking on an advertisement) the same as the headline of the advertisement that brought your visitor there. If the landing page links to a banner (image) advertisement, use the same pictures and color scheme as the advertisement.
Make the title and first heading of your landing page (the page on which a visitor “lands” after clicking on an advertisement) the same as the headline of the advertisement that brought your visitor there. If the landing page links to a banner (image) advertisement, use the same pictures and color scheme as the advertisement.
The landing page absolutely must immediately remind the visitor of the advertisement.
The advertisements, in turn, must flow logically from the keywords they are targeting. Even if your advertisements are appearing on websites rather than search engine results, you need to be thinking in terms of the keywords people are using to search for your product in order to speak the language of your prospective customers.
That’s why it is very important both your advertisement and landing page incorporate the target keyword prominently, in headings as well as the page body. That’s also why it’s so important you don’t send your visitors from online advertising to your homepage–it’s unlikely you could optimize your homepage for all your possible advertisements. Visitors who arrive via advertising need to land on a special “landing page,” or they may crash and leave your site.
Conversions: your advertising campaign’s goal
But what happens once visitors land on your site and decide to stay more than ten seconds? It’s no use if they just hang around. They need to convert.
Please generate and paste your AdSense code here. If left empty, the default referral ads will be shown on your blog.
Important definition: In online advertising parlance, saying a website visitor “converts,” means he or she has taken a desired action toward becoming a customer, either 1) buying something or 2) contacting you for more information, thereby becoming a lead.
The percentage of visitors who convert out of the total number of visitors who arrive at your page is the conversion rate. Your goal is to get this rate as high possible. You do that by finding the right message to display on your landing page, and also by targeting the advertising so you are getting visitors who are most likely to convert.
In order to get your visitors to convert once they arrive, you need to make sure they have a clear path to conversion from the landing page. The simpler the path, the better–a winding road might lose some potential customers. This conversion path could be as simple as a “buy now” button or a contact form, or as complex as a multi-step shopping cart with required registration with required email confirmation to scare away those who are not truly devoted buyers.
Targeting your traffic
What you show visitors who arrive at your site is only half the equation. The visitors themselves are the other. As with everything in life, you can’t convert a sow’s ear into a silk purse. In this case, the sow’s ear is paid traffic that is not targeted, or is coming from popunders or other forced viewing, or is just plain faked (there is software specifically designed to emulate human visitors so fraudsters can sell the “traffic”).
Even in the best of cases, some traffic converts better than others. Generally speaking, visitors who are looking for you are the likeliest to convert, so conversion rates tend to be highest from advertising on search engines. Conversion rates tend to be lower from advertising on websites (so-called “content” or “contextual” advertising).
Conversion rates are lower still on advertising on website popups, and lowest of all on so-called adware (programs that display popups on a user’s computer; the people who sell this advertising often label it “targeted traffic”). Sending emails that consist of nothing but your advertisement, even if you’ve skirted the legal definition of spam, is not worth the bad will and damage to your brand.
Preaching to non-converting online advertising traffic
A significant percentage of visitors, maybe a majority, will never just click “buy now.” How do you reach them?
Many people simply will never make a purchase without speaking to a salesperson first. For them, provide a convenient contact form, as well as a live chat option–if you can afford the time and expense–your email, and a telephone number. A telephone number is especially important since there are some visitors who will never convert without hearing the voice of someone on your end.
A significant percentage of visitors, maybe a majority, will never just click “buy now.” How do you reach them?
Many people simply will never make a purchase without speaking to a salesperson first. For them, provide a convenient contact form, as well as a live chat option–if you can afford the time and expense–your email, and a telephone number. A telephone number is especially important since there are some visitors who will never convert without hearing the voice of someone on your end.
For visitors who are not ready to convert immediately, you should have informational articles, “about us” pages or FAQs ready to help them make up their minds.
For visitors who simply will not be ready to convert today, give a reason to bookmark your page. Good articles. A special offer. A newsletter to sign up for. Free advice.
Just make sure you don’t place these alternative non-converting options in too prominent a position, or you’ll risk distracting prospective customers. A few paragraphs up from the very bottom of the page is a good place to catch people who are interested in you enough to read the entire page, but still haven’t converted. The very bottom of the page should be reserved for a conversion option for all the prospective customers accustomed to scrolling to the bottom of the page to get a quick overview.
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Some of the Very Best Affiliate Marketing Programs
In each company, simply the best act with the best. If the desire to move higher than the competition in affiliate marketing is to obtain the affiliate marketing that is the best, you need to know the people who can help you get there.
The following is a list of first class online affiliate program that is superior. Each one are free affiliate website you can join, offer fascinating commission rates, a variety of products with high quality support.
Founded in 1998, is a pioneer not only in the industry of affiliate programs, but on the Internet in a wide spectrum. This stability in itself is a mass-market position. It boasts more than 12,000 suppliers of digital products and over 100,000 members working. If you are looking for the best affiliate marketing program, the probability can be discovered inside Click Bank. To say that is a major player is an understatement.
What made Click Bank a first-class instead of the recent online affiliate programs is their easy registration procedures. Instead of requiring prior approval, as many of its rivals, they allows direct access so that anyone can simply create an account and start earning money immediately. This is a big benefit for novices who do not have previous experience.
Click Bank, as affiliate best offers more regular Commission - many over 50%. Affiliate are very happy here as they earn money online. The monitoring is accurate and time, with commissions paid out every 2 weeks. You can also find many of the money making niche here and earn money online.
Convenience and being a lovely place to get experience makes Click Bank a pleasant place to begin.
Health products sell very well on the Internet. Sell Health as being in establishment since 2003, promotes sexual, well-being and anti-aging products backed by a 100% money back guarantee.
They offer generous commissions ranging from 30% to 50% of each sale. These rates translate into around a low of $ 15 to $ 350 high, depending on the products. Besides this, contests and cash bonuses are given to keep their highest affiliates motivated.
While the burden of conversion may vary due to individual circumstances of each member, Sell Health works tirelessly to get better and constantly test their sales pages for the highest conversions.
People who seek the welfare of the best affiliate marketing program advertising, weight loss and beauty products, look no more than Sell Health.
Started in 1998 and acquired by Value Click in 2003, Commission Junction boasts of being one of the best affiliate companies on the Internet. Having many large industrial companies as advertisers, who rely on the promotion of products and services of the highest quality. This is fine for people who want to build a reputation for marketing reliable products on a trusted free affiliate website.
Dealing with established companies have a downside though. Individuals just starting out may possibly get larger merchants' endorsement procedure a little too strict. You may be rejected for lack of background. Our advice is to search for merchants adopting self-initially.
A special favorite of mine is share a sale, as you can make extra money here. My best affiliate marketing program is on this system. It has been in establishment since 2000, this company is highly regarded among the best affiliate companies, both for performance and ethics. They maintain an image of being the "good" company.
Share a sale is now having over 2,500 products from more than 2,000 merchants. It has excellent reports and pays on time each month.
For anyone wanting to make extra money on the web and looking for a better online affiliate program to join, may consider some of the best affiliate programs detailed above as they are all money making ventures.
Source: http://EzineArticles.com/ |
Thursday, December 23, 2010
Important Tips for SEO Beginners
There is a lot of information on the Internet as far as SEO is concerned. On the other hand, people who are new to SEO may find that they need to make a few mistakes before they actually get the hang of it. If you want to get started with SEO, though, it’s important for you to keep at it and to make sure you’re using the basics the right way.
You can learn a lot but if you don’t use the basics the correct way, you won’t succeed. The following are a few SEO tricks you can use when you’re just starting out.
By getting your site into directories, you can generate valuable backlinks, something that SEO teachers often don’t tell you. There are hundreds of web directories online but don’t aim at submitting your link to all of them. You don’t want your submissions to be labeled as spam, which can happen if you send out too many links too fast. You can get more results in terms of ranking your site by getting listed by the larger directories, like Yahoo! and DMOZ. It will take you some time before you can get listed by these directories, but this is to improve the quality of the listings, which is why you want to be listed there.
You should concentrate on the user and not on search engines when writing articles for your website. By focusing solely on the search engines, you make things difficult for the users. If your site’s content is useful to visitors, then search engines will take more notice. You need to craft content with real people in mind since they are the ones searching. Yes, you do need keywords in your text but don’t stuff your content with them. By simply spreading them around in your content you will achieve what you need.
A robots.txt file is useful if your site has any kind of duplicate content such as folder names, archives or file names so that you have a way to tell the search engines what to ignore and what to crawl. You don’t want such duplicate content to appear in the search engine results and this file will make sure that this does not occur. It’s also important to use a sitemap, which informs the search engines exactly what you want them to see. Search engine spiders can find all the elements of your site more easily if you have a sitemap.
Above all, SEO is the best way to get good traffic but you need to give yourself time to learn it.
You must be committed to it if you hope to see a rise in the search engine ranks. If you learn more, you will get better.
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Wednesday, December 22, 2010
Effective PPC Advertising – Top Tips
PPC advertising (short for pay per click) can be a minefield for the new user, but it also has the potential to earn you a lot of money indeed.
The purpose of PPC ads, and you probably recognize these as Google Adsense boxes on websites and searchengine search results, is to drive traffic to a website. If you join a pay per click company like Google Adwords, it is your ad that will appear on these pages.
If you have a website and want to earn a little extra money, they you agree to have other people’s ads appear by joining Adsense. You earn each time someone clicks on the ad, which takes them to the advertisers’ sites.
With Adwords however, it is you, the advertiser, who pays every time someone clicks on your ad. Essentially, you are paying for traffic to come to your website. If you have a great ad, and a great landing page, and a great product – then your PPC ad will convert to big, big dollars.
But there are three parts to that “If”, and they are all equally important. So to give you a headstart on making money through PPC, take on board the following.
Know Your Market
What is your target market? Don’t ever assume that your product is going to be perfect for everyone – it won’t. And acknowledging this early will save you a lot of heartache. You need to understand who comprises your market, and you need to be sure that they have need of your product. Research.
Refine Your Market
Once you have determined who makes up your potential buyers, refine it even further. For example, if you sell XYZ Widget, ensure you target buyers, not just lookers. You might refine your target to “Female XYZ Widgets” or “Dog Owner XYZ Widgets” if your research has shown that your product will sell best to females, or dog owners.
Keywords – Know the Language
Choosing the keywords for your pay per click ad has got to be the single most important component. If you don’t get this right, you can kiss your money goodbye. You absolutely MUST use keywords that your targetmarket will use when they are searching for whatever it is you are selling. There might be very specific language that these people use for say, their hobby or sport. Knowing the words they will enter into a search engine to find what they are looking for, and consequently where your ads will appear, is worth gold.
Understand the Process
It is vital that you understand the tweaking that can be done when setting up your PPC advertising campaign. Do you want your ads to appear in certain countries only, at certain times only etc? What do you want to set your daily budget at – so important, because not doing this properly could see you building up bills beyond your means or intention. Likewise, how much do you want to spend per keyword. This will affect the placement of your ad.
Get Some Decent PPC Training
I can’t stress this enough. Taking lessons from one who actually knows the ropes, and who is able to convey what they have learned, will save you time and money. PPC advertising is being used to great effect by many people – so go out and find one who has documented the whole process in a user-friendly way. A good trainingprogram should cost you less that – a very wise investment.
Keyword Research is the key to any PPC marketing campaign. Writer and researcher, Kerry Finch, has looked at the training available on this topic, and gives her FREE recommendation.
Source: http://esnews.org
Tuesday, December 21, 2010
Top SEO Tips And Techniques Dont Miss Out
As many small bussiness’ feel the expenses of PPC advertising and lower visitor counts they now know how important it is to implement at least the basics of SEO. I also run a small electornical appliances business myself and play an active role in business forums and blogs. While reading through them you notice there’s a lot of uncertainty over what makes up ‘the basics’.
Theres so much information on the net that contradicts the other that no one knows what advise to follow. I have made a general guide for small businesses and webmasters – sort of like a checklist and should they be followed then it will be of much use. Commitment SEO isnt a one time procedure – it isnt something that your gonna do for 1 month then leave it , its an ongoing strategy and the search engines algorithms change regularly so the techniques that you use today may not work tomorrow – seo requires a long term comitment. So be prepared to commit yourself to the process. Patience Search engine optimisation requires patience – it isnt a change your going to see over night – results can take the better part of a few months to see, this is especially true for the newer domains. Keyword research Do your keyword research from the very start. You can use free tools like the google keyword tool – look for high searched keywords and lower competition levels. Build a great website Every one wants to be on the first page of Google – Have a look at the first 10 sites – will yours fit in. Design a good website and make it look proffessional – Aim hi Optimise your pages Every one knows that onsite optimisation is only about 10% of the whole search engine optimisation procedure, but do they know how important it is? Just having an optimised page title can secure you a position on page one rather then page 10 – concentrate on your * title * meta descriptions * meta keywords * headings * alt text * keyword saturation and usage * internal linking Build Backlinks Link back to your website using anchor text backlinks. Use your keywords to link back to your sites pages which have already been optimised for those keywords. Try to get high page rank backlinks – this will pass authority to your site. Blogg and forum commenting Play an active role in your niche and look for quality blogs and forums – answer questions and be helpful – post backlinks to your website through your signitures and drive quality traffic. use Web 2.0 websites Use web 2.0 sites and social media networks to publish hubs and lenses which interlink with each other and point back to your site. your social media networks such as squidoo – hubpages – the blogger etc have their own search engines in which your pages will be found driving more targeted traffic – Google also loves social media. Article submissions Write quality articles on your niche subject and publish through article directories such as ezine and go articles – become an expert in your field and let your article readers feel confident in buying from you. drive quality traffic from your articles and get quality backlinks from your authors bio box. Free tools Make use of the free tools provided by google such as the google webmaster tools and the google analytics tools – the google trends tool is also a good tool to use for keeping up with global trends. Create unique and quality contents Create your own unique content rather then copy someone elses work and pasting it on your site. Google looks down on duplicated contents and penalises websites for this. With quality contents your writting with your visitors in mind who will stay loyal and become returning visitors – this builds trust and will reduce your bounce rate. There are many more techniques and the list can go on but sticking to the parts mentioned above alone will make sure that your SEO approach is correct and will get you to the top page.
source: http://www.formulabuff.com/
Theres so much information on the net that contradicts the other that no one knows what advise to follow. I have made a general guide for small businesses and webmasters – sort of like a checklist and should they be followed then it will be of much use. Commitment SEO isnt a one time procedure – it isnt something that your gonna do for 1 month then leave it , its an ongoing strategy and the search engines algorithms change regularly so the techniques that you use today may not work tomorrow – seo requires a long term comitment. So be prepared to commit yourself to the process. Patience Search engine optimisation requires patience – it isnt a change your going to see over night – results can take the better part of a few months to see, this is especially true for the newer domains. Keyword research Do your keyword research from the very start. You can use free tools like the google keyword tool – look for high searched keywords and lower competition levels. Build a great website Every one wants to be on the first page of Google – Have a look at the first 10 sites – will yours fit in. Design a good website and make it look proffessional – Aim hi Optimise your pages Every one knows that onsite optimisation is only about 10% of the whole search engine optimisation procedure, but do they know how important it is? Just having an optimised page title can secure you a position on page one rather then page 10 – concentrate on your * title * meta descriptions * meta keywords * headings * alt text * keyword saturation and usage * internal linking Build Backlinks Link back to your website using anchor text backlinks. Use your keywords to link back to your sites pages which have already been optimised for those keywords. Try to get high page rank backlinks – this will pass authority to your site. Blogg and forum commenting Play an active role in your niche and look for quality blogs and forums – answer questions and be helpful – post backlinks to your website through your signitures and drive quality traffic. use Web 2.0 websites Use web 2.0 sites and social media networks to publish hubs and lenses which interlink with each other and point back to your site. your social media networks such as squidoo – hubpages – the blogger etc have their own search engines in which your pages will be found driving more targeted traffic – Google also loves social media. Article submissions Write quality articles on your niche subject and publish through article directories such as ezine and go articles – become an expert in your field and let your article readers feel confident in buying from you. drive quality traffic from your articles and get quality backlinks from your authors bio box. Free tools Make use of the free tools provided by google such as the google webmaster tools and the google analytics tools – the google trends tool is also a good tool to use for keeping up with global trends. Create unique and quality contents Create your own unique content rather then copy someone elses work and pasting it on your site. Google looks down on duplicated contents and penalises websites for this. With quality contents your writting with your visitors in mind who will stay loyal and become returning visitors – this builds trust and will reduce your bounce rate. There are many more techniques and the list can go on but sticking to the parts mentioned above alone will make sure that your SEO approach is correct and will get you to the top page.
source: http://www.formulabuff.com/
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Monday, December 20, 2010
Today why we Use Social Media Marketing?
I am always questioned at workshops or at sales pitch “Why Should We Invest in Social Media Marketing?” I thought of answering this on my blog to address the inquisitive mind globally. The world today is getting more and more dependent on the internet. More and more studies indicate that a lot of people make important decisions researching them first online. Research also indicates that people depend on other people’s experiences to make decisions on products and services. With the advent of Facebook, Twitter, YouTube and other such social media, information travels around the world much faster. Therefore, today social media has become an important medium for many brands.
When we look at social media, it is important to understand why social media has become a crucial necessity, for most entrepreneurs and businesses.
• Credibility to the Visibility: Using social media as a medium, products and services get better visibility and credibility. This, however, is tricky because it is not just important to appear online, one must ensure to be included as a positive option in front of sites. Search Engines definitely give you good visibility but connecting your website to social media channels builds credibility. The more popularity and information is available online, the more the chances are for sales and business. For example: If someone lands up to your site via Google and the person happens to see your well managed facebook, twitter, blog and other social media account integrated with your site with quality information and conversation the person might either connect you there or can request you for service on the basis of the credibility he/she builds.
• Search enhancement: This is an important part of using social media. When a user is searching for any information online, let’s say using search options like Google, it is very important that he/she get to your page as quickly as possible. This is because as much as the user searches for information, he/she is usually looking for top results and positive opinions. Today, people just do not search on Google or other popular search engines. Their search is extended to Facebook, Twitter, LinkedIn, Slideshare, Youtube and Flickr search. People would want to read the humanized aspects of the brand and not the promotional materials. The search on Facebook, Twitter and LinkedIn is extensively known to be “Social Search” where people search other people by defining their qualities. Also, Bing and Google have recently confirmed that links shared through Twitter and Facebook have a direct impact on search engine rankings of your website or blog.
• Customer service: Gone are the days when there are little or no communication exchanges between sellers and buyers. In today’s world people want to contribute to the growth of a product or service. Today, the customer wants to be a part of the developing process and also ensure that their voice is heard regardless of positive or negative. Social Media is extensively used for Customer Service. For example: Comcast (TV Service Providers in US) listens to customers concern on twitter and offers a support system via the same. Similarly, Airtel, FlyKingfisher, Cafe Coffee Day in India immensely use Twitter to address customer queries and avail them quick feedback. Remember, calling or writing emails is a tedious process for many in comparison with just tweeting with 140 characters and get the problem solved.
• Instant dissemination: As much as your product may be great or useful, with all the inventions that are taking place and the competition that prevails in today’s world, it is up to you to ensure that your information reaches its appropriate or probable user; and more importantly reaches him/her as fast as possible. With an advent of Social Networking sites you can make your information reach to your target audience with few seconds. Whereas, Search Engine Optimizing your website may require a lot of time to obtain visibility. Today, popular brands such as Subway, Coke, Dell, Ford etc. use Social Media in order to generate awareness in fraction of seconds. The content disseminated via Social Media just does not create awareness, but also makes it conversable and go viral.
• Cheaper, yet effective: Creating a brand using social media is a inexpensive option because most of the services that are used by perspective buyers are either free or come at a marginal rate. If the brand has some goodwill there is every chance that the information will spread like wild fire. Moreover, the reach of this medium is cheaper only after a complete Social Media practise for year. It is essential for people to understand, Social Media definitely needs investment to build community, build interesting contents, for a conversational and engaging model. The ROI of this medium is yet not well defined but people who have been practising Social Media Marketing have been satisfied with the positive impact on brand equity.
There are no ifs and buts on why social media is important. However, it is important to realize that social media is not a quick game, it is certainly not as easy as setting up a Facebook account and hoping it will receive hits. Social Media Marketing is a strategic process. To leverage the Social Media and its potential before using it at large level you can personally use Social Media for a month or two to interact with your target audience. Remember, Social Media can Make or Break a brand. So, whether you are there or not, customers will still talk about you! It is better to be there, listen to them and get the feedbacks sorted.
Resource: http://www.google.co.in/#q=digital+marketing&hl=en&prmdo=1&tbs=blg:1,qdr:h&source=lnt&sa=X&ei=Zi4QTca6L8eIrAeRsL3_Cw&ved=0CA4QpwU&fp=f3b7b9b22debfb13.
When we look at social media, it is important to understand why social media has become a crucial necessity, for most entrepreneurs and businesses.
• Credibility to the Visibility: Using social media as a medium, products and services get better visibility and credibility. This, however, is tricky because it is not just important to appear online, one must ensure to be included as a positive option in front of sites. Search Engines definitely give you good visibility but connecting your website to social media channels builds credibility. The more popularity and information is available online, the more the chances are for sales and business. For example: If someone lands up to your site via Google and the person happens to see your well managed facebook, twitter, blog and other social media account integrated with your site with quality information and conversation the person might either connect you there or can request you for service on the basis of the credibility he/she builds.
• Search enhancement: This is an important part of using social media. When a user is searching for any information online, let’s say using search options like Google, it is very important that he/she get to your page as quickly as possible. This is because as much as the user searches for information, he/she is usually looking for top results and positive opinions. Today, people just do not search on Google or other popular search engines. Their search is extended to Facebook, Twitter, LinkedIn, Slideshare, Youtube and Flickr search. People would want to read the humanized aspects of the brand and not the promotional materials. The search on Facebook, Twitter and LinkedIn is extensively known to be “Social Search” where people search other people by defining their qualities. Also, Bing and Google have recently confirmed that links shared through Twitter and Facebook have a direct impact on search engine rankings of your website or blog.
• Customer service: Gone are the days when there are little or no communication exchanges between sellers and buyers. In today’s world people want to contribute to the growth of a product or service. Today, the customer wants to be a part of the developing process and also ensure that their voice is heard regardless of positive or negative. Social Media is extensively used for Customer Service. For example: Comcast (TV Service Providers in US) listens to customers concern on twitter and offers a support system via the same. Similarly, Airtel, FlyKingfisher, Cafe Coffee Day in India immensely use Twitter to address customer queries and avail them quick feedback. Remember, calling or writing emails is a tedious process for many in comparison with just tweeting with 140 characters and get the problem solved.
• Instant dissemination: As much as your product may be great or useful, with all the inventions that are taking place and the competition that prevails in today’s world, it is up to you to ensure that your information reaches its appropriate or probable user; and more importantly reaches him/her as fast as possible. With an advent of Social Networking sites you can make your information reach to your target audience with few seconds. Whereas, Search Engine Optimizing your website may require a lot of time to obtain visibility. Today, popular brands such as Subway, Coke, Dell, Ford etc. use Social Media in order to generate awareness in fraction of seconds. The content disseminated via Social Media just does not create awareness, but also makes it conversable and go viral.
• Cheaper, yet effective: Creating a brand using social media is a inexpensive option because most of the services that are used by perspective buyers are either free or come at a marginal rate. If the brand has some goodwill there is every chance that the information will spread like wild fire. Moreover, the reach of this medium is cheaper only after a complete Social Media practise for year. It is essential for people to understand, Social Media definitely needs investment to build community, build interesting contents, for a conversational and engaging model. The ROI of this medium is yet not well defined but people who have been practising Social Media Marketing have been satisfied with the positive impact on brand equity.
There are no ifs and buts on why social media is important. However, it is important to realize that social media is not a quick game, it is certainly not as easy as setting up a Facebook account and hoping it will receive hits. Social Media Marketing is a strategic process. To leverage the Social Media and its potential before using it at large level you can personally use Social Media for a month or two to interact with your target audience. Remember, Social Media can Make or Break a brand. So, whether you are there or not, customers will still talk about you! It is better to be there, listen to them and get the feedbacks sorted.
Resource: http://www.google.co.in/#q=digital+marketing&hl=en&prmdo=1&tbs=blg:1,qdr:h&source=lnt&sa=X&ei=Zi4QTca6L8eIrAeRsL3_Cw&ved=0CA4QpwU&fp=f3b7b9b22debfb13.
Wednesday, September 22, 2010
What is Affiliate Marketing ?
"What is affiliate marketing?" We are all bowled over by the same question when we hear that people are making a huge amount of money in this field. We kind of get inferiority back when we see that people are actually implementing something that we haven't even heard of! So let's not stay ignorant any further and try and explore this mesmerizing field. Let's start from the basics.
Consider an example of a simple business 'A'. 'A' needs to advertise his products, so he convinces 'B', who knows a lot of people, to promote his business. In return, 'A' will pay him commission according to a bond they sign (it can be share per walk in, or percentage per customer, etc.). This was a simple example in layman terminology. To understand the basic of Affiliate Marketing, replace 'A' and 'B' by websites.
Website 'A' chooses website 'B' to advertise its products. 'A' can pay 'B' either through Pay-per-Click (for each visitor), or Pay-per-Lead (for each registration), or Pay-per-Sale (commission for each sale).
Now that we've understood the essence of Affiliate Marketing, another very common query that arises is that "How do I go about implementing it in my business"?
The first obvious step to do that would be, create your website.
Once you're done with that, you can choose out of a variety of choices available in the affiliate network. For example, search engine affiliates who essentially rely upon the Pay-per-Click commission, Retail sites that compare various products of the same category, booking a site exclusively for your advertisements, Review sites, Blogs and the list extents with your creativity and business thought process.
Being a business person, the next question that I would put forward is "How will it enhance my sales?" Visualize it this way, you have just built a website for your business and obviously, not many people know about it. Being a global business person you cannot call each of your clients to inform. That would not be a practical thing to do! Instead, hunt for a website that it already a hit amongst the internet surfers, and also use your business wit and look for sites whose contents relate to your product. This way, many people would be directed to your site, and in turn you would have to pay a minimal amount to the site.
Apart from the various promotion techniques that are available, why only Affiliate Marketing? The advertising techniques can be as many as you can think of. Promoting business is nothing but using your resources to the utmost. But then the question is "what are the reasons that Affiliate Marketing is such a hit"? This is so because; it is a "Pay per Performance" technique. You get pamphlets and hoardings printed, but you never know if you will have any walk ins or not. But in case of Affiliate Marketing, you pay only after you get a query or a customer!
Wishing you a very prosperous business!!
Consider an example of a simple business 'A'. 'A' needs to advertise his products, so he convinces 'B', who knows a lot of people, to promote his business. In return, 'A' will pay him commission according to a bond they sign (it can be share per walk in, or percentage per customer, etc.). This was a simple example in layman terminology. To understand the basic of Affiliate Marketing, replace 'A' and 'B' by websites.
Website 'A' chooses website 'B' to advertise its products. 'A' can pay 'B' either through Pay-per-Click (for each visitor), or Pay-per-Lead (for each registration), or Pay-per-Sale (commission for each sale).
Now that we've understood the essence of Affiliate Marketing, another very common query that arises is that "How do I go about implementing it in my business"?
The first obvious step to do that would be, create your website.
Once you're done with that, you can choose out of a variety of choices available in the affiliate network. For example, search engine affiliates who essentially rely upon the Pay-per-Click commission, Retail sites that compare various products of the same category, booking a site exclusively for your advertisements, Review sites, Blogs and the list extents with your creativity and business thought process.
Being a business person, the next question that I would put forward is "How will it enhance my sales?" Visualize it this way, you have just built a website for your business and obviously, not many people know about it. Being a global business person you cannot call each of your clients to inform. That would not be a practical thing to do! Instead, hunt for a website that it already a hit amongst the internet surfers, and also use your business wit and look for sites whose contents relate to your product. This way, many people would be directed to your site, and in turn you would have to pay a minimal amount to the site.
Apart from the various promotion techniques that are available, why only Affiliate Marketing? The advertising techniques can be as many as you can think of. Promoting business is nothing but using your resources to the utmost. But then the question is "what are the reasons that Affiliate Marketing is such a hit"? This is so because; it is a "Pay per Performance" technique. You get pamphlets and hoardings printed, but you never know if you will have any walk ins or not. But in case of Affiliate Marketing, you pay only after you get a query or a customer!
Wishing you a very prosperous business!!
Labels:
Affiliate Marketing,
CPA Network,
internet marketing
Internet Marketing - Simple Yet Successful!
Today, we live in a century, where it can be rightly said that we live, eat and dream internet. From a meaning lookup (i.e., dictionary reference) and recipe finding, to posting advertisements, Internet-ting world has made everything seem so easy! A survey conducted by the leading newspaper concluded that an average man spends around 3 to 4 hours daily for internet surfing. If this be the situation that every sensible business would like to promote his business through such a global platform, where not only is he more readily accessible, but also he can advertise and propagate his policies and schemes internationally with minimal cost! Who wouldn't be interested in such a deal? But, the catch lies in using your money efficiently.
A businessman spends a huge amount to get visiting cards, brochures, pamphlets printed every now and then, and then supposedly invests more money into their distribution et al. Such a highly complex publicity robs him off his hard earned money and yet gives him only regional publicity.
"So true! But do we have an alternative?" they quote.
I say, sure you do!
With internet marketing, all you need to do is, spend that money just once, when you buy your display space on the internet. That's it! You can put many things there. Past achievements, upcoming offers, company policy, etc. and you don't need to spend again and again as and when these change. You can simply over-write the old schemes with newer ones. Along with this, internet marketing also gives you international recognition without any additional costs. Whatever website you upload, is viewable all over the world. I'm sure now it does sound like a good and cost-efficient alternative!
Ecommerce, as internet marketing is popularly called, is becoming increasingly competitive because of the vast number of people the Internet can reach. Another factor is the ease of online marketing your business. Customers browse through your site, they don't only your company policies and upcoming schemes, they also browse through the product they want, click add to cart, pay in simple steps and reach at their doorstep very quickly.
That was something about how simple internet marketing is! Now let me tell you something about how to make it successful! Here are some tips for successful internet marketing, I call it successful marketing in Three Easy Ways.
Firstly, your web site should be appealing. The information on your site should be easy for people to read and navigate, and can be easily found, they will probably never for another similar alternative website. Invest not only money but time also for effective site development.
A businessman spends a huge amount to get visiting cards, brochures, pamphlets printed every now and then, and then supposedly invests more money into their distribution et al. Such a highly complex publicity robs him off his hard earned money and yet gives him only regional publicity.
"So true! But do we have an alternative?" they quote.
I say, sure you do!
With internet marketing, all you need to do is, spend that money just once, when you buy your display space on the internet. That's it! You can put many things there. Past achievements, upcoming offers, company policy, etc. and you don't need to spend again and again as and when these change. You can simply over-write the old schemes with newer ones. Along with this, internet marketing also gives you international recognition without any additional costs. Whatever website you upload, is viewable all over the world. I'm sure now it does sound like a good and cost-efficient alternative!
Ecommerce, as internet marketing is popularly called, is becoming increasingly competitive because of the vast number of people the Internet can reach. Another factor is the ease of online marketing your business. Customers browse through your site, they don't only your company policies and upcoming schemes, they also browse through the product they want, click add to cart, pay in simple steps and reach at their doorstep very quickly.
That was something about how simple internet marketing is! Now let me tell you something about how to make it successful! Here are some tips for successful internet marketing, I call it successful marketing in Three Easy Ways.
Firstly, your web site should be appealing. The information on your site should be easy for people to read and navigate, and can be easily found, they will probably never for another similar alternative website. Invest not only money but time also for effective site development.
Secondly, research on the services available to you. It will help you to reach out to potential customers. Online advertising is a good suggestion, and knowing what to look for when doing so is essential.
Finally, spread your web-link to as many web sites as possible. Find other web sites that are relevant to your products, services and policies, and promote their web masters to link your site to theirs. This is an excellent way to advertise your site.
Labels:
Affiliate Marketing,
CPA Network,
internet marketing
What is the Internet Marketing ?
Internet is a connection of computers across the globe. Or in simpler terms, it is a global network connecting millions of computers.
Internet is such-a-hit across the world that today an average man spends three to four hours surfing it daily. All you need to be a part of this booming technology is a PC and Internet connection. You can surf the Internet using any web browser.
The Internet was invented in the US for defense purposes. Initially, the Internet marketing was a connection of a dozen of computers in the ARPA (US defense) building and today it links millions of computers globally.
The main technical feature that leads to the success of Internet is that it is not a centralized controlled body. There are many servers distributed across the globe.
Other factors that attribute to its success are its:
1. Simplicity. To work on the Internet you do not need to be aware of its background details and complexities. You need not study the layers of the Internet, protocols, etc. that compromise the backbone of the Internet.
2. Speed. Sending messages, emails or cards is very easy and fast. Gone are the days when people waited for the postman to arrive and it took days to send messages to people. Today, with the help of e-mails and live chats one can instantly deliver his messages anywhere across the globe.
3. Efficiency. The quality and integrity of the message sent through the Internet is the same at the receiver's end as it was at the sender's end.
4. Economical. It is a common notion that the charge of message sends depends on the distance between the sender and the receiver and the length of the message. However, Internet nullifies both of facts as fads.
This may sound all good and nothing bad, and might render you scratching your head and wonder the catches in this chocolaty too-good-to-be-true image. There is one and that is the initial investment required to get the Internet connection. The money involved in getting the hardware (like the PC, the wiring, etc.) involved.
Internet - A Warehouse of Information
Internet is such-a-hit across the world that today an average man spends three to four hours surfing it daily. All you need to be a part of this booming technology is a PC and Internet connection. You can surf the Internet using any web browser.
The Internet was invented in the US for defense purposes. Initially, the Internet marketing was a connection of a dozen of computers in the ARPA (US defense) building and today it links millions of computers globally.
The main technical feature that leads to the success of Internet is that it is not a centralized controlled body. There are many servers distributed across the globe.
Other factors that attribute to its success are its:
1. Simplicity. To work on the Internet you do not need to be aware of its background details and complexities. You need not study the layers of the Internet, protocols, etc. that compromise the backbone of the Internet.
2. Speed. Sending messages, emails or cards is very easy and fast. Gone are the days when people waited for the postman to arrive and it took days to send messages to people. Today, with the help of e-mails and live chats one can instantly deliver his messages anywhere across the globe.
3. Efficiency. The quality and integrity of the message sent through the Internet is the same at the receiver's end as it was at the sender's end.
4. Economical. It is a common notion that the charge of message sends depends on the distance between the sender and the receiver and the length of the message. However, Internet nullifies both of facts as fads.
This may sound all good and nothing bad, and might render you scratching your head and wonder the catches in this chocolaty too-good-to-be-true image. There is one and that is the initial investment required to get the Internet connection. The money involved in getting the hardware (like the PC, the wiring, etc.) involved.
Internet - A Warehouse of Information
Labels:
Affiliate Marketing,
CPA Network,
internet marketing
Cost Per Action Marketing Network
As wikipedia (read: online bible) rightly defines CPA "Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement."
CPA is the newest trend of Internet Marketing. Gone are the days when only a sale through your website could fetch you income. Now even if someone (through your website) enters just their Zip (postal) code, you can get paid for it. All you need to get started with this is find a CPA Network, sign up as a Publisher or Affiliate and you are good to go!
What to look for in a CPA Network:
1. It should not be niche based. I know, niche marketing is the best, but a network should not restrict the campaigns according to niche. For example, you have a technical blog today, you would need technical or computer related offers to market. Tomorrow, you might have a blog on finance, does this mean you have find a network that has finance offers? Certainly not! Find a network that does not restrict the campaign numbers or type and gives the Publishers variety of offers to choose from.
2. It should accept traffic from countries you promote. Most of the network these days are US/CA centric. They just don't like breaking away from the conventional market areas and exploring the huge income potential that lies in International market. Best keyword to search for here would be 'International CPA Network'
CPA is the newest trend of Internet Marketing. Gone are the days when only a sale through your website could fetch you income. Now even if someone (through your website) enters just their Zip (postal) code, you can get paid for it. All you need to get started with this is find a CPA Network, sign up as a Publisher or Affiliate and you are good to go!
What to look for in a CPA Network:
1. It should not be niche based. I know, niche marketing is the best, but a network should not restrict the campaigns according to niche. For example, you have a technical blog today, you would need technical or computer related offers to market. Tomorrow, you might have a blog on finance, does this mean you have find a network that has finance offers? Certainly not! Find a network that does not restrict the campaign numbers or type and gives the Publishers variety of offers to choose from.
2. It should accept traffic from countries you promote. Most of the network these days are US/CA centric. They just don't like breaking away from the conventional market areas and exploring the huge income potential that lies in International market. Best keyword to search for here would be 'International CPA Network'
3. Dedicated Affiliate Manager. If you do not have an affiliate manager assigned to you, you would probably not succeed. Your affiliate manager guides you from time to time about the upcoming offers and also the best converting offers of the network.
Labels:
Affiliate Marketing,
CPA Network,
internet marketing
Thursday, September 16, 2010
Internet Marketing for SMEs: Affiliate Programs
Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Affiliate Marketing Is overlap of Internet Marketing.An advertising program offering a monetary incentive for webmasters to drive traffic to the advertiser's website. This eliminates the necessity for the advertiser to find websites with related content to list their banners.
Vc internet Media offers digital marketing, affiliate marketing, Search Engine Marketing,online marketing, online advertising services.
Vc internet Media offers digital marketing, affiliate marketing, Search Engine Marketing,online marketing, online advertising services.
Wednesday, September 15, 2010
Internet - The new age Marketing
Internet marketing is the new age phenomena of promotion.It is a simple and effective way of marketing which is being used extensively across the globe.Internet marketing is being widely used because of its interactive nature of marketing over the internet, that is, it provides instant response and also helps in determining the nature of response (good/bad/not interested).
With internet marketing you can access millions of potential customers with just a few clicks of the mouse, which is the importance attached to internet marketing.In internet marketing, management of digital marketing customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Marketers have for decades used television, radio etc methods to promote their goods and services.When I think of the telephone I think of telemarketing and when I think of television, I think of commercials and infomercials.When I think of Internet marketing I think of low cost.Internet marketing has always been a low cost affair as compared to other means of marketing.
Digital Marketing is to promote products and services using digital medium like television, radio, internet, mobile and other forms of digital marketing, to reach consumers in a timely, relevant, personal and cost-effective manner.Digital Marketing is essentially a two-directional mode of communication, which requires clever thinking to generate response and ensure customer engagement.With the age of mobile telephones and the Internet, marketers have now entered into a two way dialogue with the customer.
With Internet Marketing coming of age, there are various divisions and dimensions added to it that act as a part or sometime are the base of marketing over the internet.Internet marketing agencies provide and develop solutions that help businesses get online and use internet as a marketing tool.Internet marketing agencies promote and improve companies that offer innovative and meaningful products or services.If someone wants to grow their sales, reach a wider audience or generate more traffic, internet marketing is the best option.Search engines, e-mail and social media marketing provide a direct-response marketing system.You must go to the best internet marketing agency which can help you with anything and everything.
Internet marketing has are many genuine and legitimate opportunities to make money online.Internet marketing also allows you to work from home.Some of the common practice followed these days to earn money online includes stock market, forex trading, commodity market, etc. This is not it, there are infinite ways of earning through the internet, websites make sales of their products online, companies promote their product online, now a days, the most common practice being followed is blogging, wherein, people write blog and write articles for which they get paid depending on the quality and once you gain readership, you should just know how to monetize it. Then, there's google adwords, Internet Marketing Networks etc, which pays website owners for traffic sent on various campaigns/offers.
With internet marketing you can access millions of potential customers with just a few clicks of the mouse, which is the importance attached to internet marketing.In internet marketing, management of digital marketing customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Marketers have for decades used television, radio etc methods to promote their goods and services.When I think of the telephone I think of telemarketing and when I think of television, I think of commercials and infomercials.When I think of Internet marketing I think of low cost.Internet marketing has always been a low cost affair as compared to other means of marketing.
Digital Marketing is to promote products and services using digital medium like television, radio, internet, mobile and other forms of digital marketing, to reach consumers in a timely, relevant, personal and cost-effective manner.Digital Marketing is essentially a two-directional mode of communication, which requires clever thinking to generate response and ensure customer engagement.With the age of mobile telephones and the Internet, marketers have now entered into a two way dialogue with the customer.
With Internet Marketing coming of age, there are various divisions and dimensions added to it that act as a part or sometime are the base of marketing over the internet.Internet marketing agencies provide and develop solutions that help businesses get online and use internet as a marketing tool.Internet marketing agencies promote and improve companies that offer innovative and meaningful products or services.If someone wants to grow their sales, reach a wider audience or generate more traffic, internet marketing is the best option.Search engines, e-mail and social media marketing provide a direct-response marketing system.You must go to the best internet marketing agency which can help you with anything and everything.
Internet marketing has are many genuine and legitimate opportunities to make money online.Internet marketing also allows you to work from home.Some of the common practice followed these days to earn money online includes stock market, forex trading, commodity market, etc. This is not it, there are infinite ways of earning through the internet, websites make sales of their products online, companies promote their product online, now a days, the most common practice being followed is blogging, wherein, people write blog and write articles for which they get paid depending on the quality and once you gain readership, you should just know how to monetize it. Then, there's google adwords, Internet Marketing Networks etc, which pays website owners for traffic sent on various campaigns/offers.
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