Off page optimization is one of the most important techniques that help to improve the search engine rankings of your site. This means that optimization is done on other sites rather than on your own site. Off page optimization has become very popular as it places a lot of emphasis and significance on links. The simple means of off page optimization is receiving links and that can be back links or inbound links. Getting links from other sites is an important issue as they provide a way for the search engine bots to find your site.
Off page optimization rules the Google algorithm and it is really difficult to attain a good ranking in Google for competitive keywords without spending lot of efforts on it. It requires working on building links that point to your website. The more important links you have the better the search engines rate your site. Anchor text plays a vital role to rate the keywords, which in turn provides more links to your site. Off page optimization is critical and should be done in an effective manner if you want to rank well with the search engines.
Factors determining your success
A higher ranking site links to your site: higher ranking sites can help you to gain a better search engine position. You can take this advantage when you submit a keyword optimized article and then finally check the results by doing a Google search based on those keywords.
The page title of the site is search engine optimized that links to your site: your website should be well related with other sites who have earned a significant place within the relevant category. The words of a page title speak more specifically to the audience and potential users.
Huge number of sites linking to yours: thousands of articles are submitted every day on popular article sites and so the potential of getting back links from that submitted article is unlimited. This increases the success rate of gaining links.
The sites that link to yours contain high number of links: it is obvious that everyone wants to get linked to sites that contain huge amounts of outside links pointing to them.
Websites linking to yours that are deemed an authority: websites that have poor content are considered as deemed and they never help to get a good page rank. It is important to get good links from articles that contain fresh and relevant content.
Websites having unique IP Address linking to your site: getting a bunch of back links are not the only way to success. Search engines checks the IP address from where the domain originates. If your articles contain good content they will be picked up by sites having a good ranking and link back to you. This will enhance the ranking of your site.
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