This is the First in a series on insights I gleaned from a conversation with Mr. Nawab Singh, who blogs on the Daily Blogger.
Mainly four steps to digital marketing are : Segmentation, Integration, Automation, and Optimization. In it, I will tie together all posts, and return to the questions I raised on behalf of B2B marketers at small companies at the beginning of the first post.
So, getting your website visible in those places is your goal. Make a list of the most important sites where you would like your website to be highlighted.
In general, these are my main recommended areas to focus on for internet marketing of products and solutions:
- SEO – make sure you’re following proper use of keywords, meta tags, and building inbound links to your website.
- Blog – you should have a blog on your website that is updated regularly, and participate in other blog discussions and comments.
- Participate in forums & discussion groups, including links to your website where appropriate (don’t spam!)
- Write articles and publish white papers online
- Issue online press releases
- Advertising: PPC or online classified advertising relevant to your niche.
- Webinars and virtual trade shows
- Get listed in directories – both general ones, and online software directories relevant to your niche
- Newsletter & email marketing (always opt-in)
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