Sunday, February 13, 2011

Choose A Traffic Source

We know that there are hundreds of people spending so much time on the internet looking for answers to their questions by using the search engine. The fact that there are a lot of people who have endless questions about things in life also makes thousands of people more to come up with answers that would suffice the needs of people. If you are one of those people who wants to get in the line or maybe even ahead of all those other thousands of them out there, you have to learn these few very important things. 
First of all, it is very important to keep this one goal in mind. Your goal is to get in front of a crowd who wants something then find out what they are looking for and give it to them in a way that they cannot resist. As an internet marketer, it's crucial to apply this goal as your strategy in order for you to succeed. There are various ways to get the traffic that is already out there online. The first thing that you should focus on is the people who are searching which we can describe as the Search Traffic. 
One type of search traffic is called Organic. The Organic search traffic talks about the free search engine. There are two things that this type of traffic is comprised of: One is the Paid or Sponsored results and Two, is the web results. What's great about this Paid or Sponsored result is the fact that even if it costs you money to get people into your site, it is also fast and very easy to calculate. On the other hand, the Web Results is for free that's why most people click on it but it takes time in some instances and takes work to get ahead of the search traffic. Looking at these two, you can compare whether you are willing to take the risk to spend or not. 
There are other types of paid traffic which is the Content Networks, Banner Ads and Email Buys. The Content Networks is an advertisement that is one someone else's site. One example is when you're bidding on an ad on a certain site like Google Content Network which is the opposite of AdSense. You may also go to other sites that are already ranked like yahoo.com, msn network, goingdirect and etc where you can bid on ads. In this matter, instead of getting paid by having ads on your site, this type will enable you to pay on ads that are placed on other sites. The second type is the Banner add which some people think that this type is an old school, these are very effective if you get the right banner, message and have the right landing page, you can make a lot of money doing this method. Lastly, is the Email Buys which is basically sponsored emails. 
There's also what you call the Free Stuff. This is comprised of the Article Traffic which is about writing articles and putting them on article and press release sites. The key to this is type is to focus on the long tail keywords that you can rent for. Another type is the Social Media like Facebook, YouTube, Twitter and other sorts of sites where people are talking. There's also one that's called the Video Traffic in which you will just basically put videos on site, get people to it and focus on what people search for. 
It is important that you evaluate the market that you're after and see which traffic method is going to be the best. If you're going to try to rank with a certain keyword, you would need to work and spend a lot of money to get on the free results. In this case, you can use another method like the Pay Per Click which is probably a great way to tackle your market if it fits your budget. Try to ask yourself if it fits what you're making per sale and does it fit the model. If it doesn't, you may opt for the Free Organic route where you're getting the long tail keywords and getting people to your site that way. But if it's too competitive, you may choose Paid Traffic types or the Free Stuff. 
One important thing that you should do after knowing all these and that is to look at the market you've chosen and find out what's going to be best for your particular market. In this way, you will be able to get on the track that you desire.

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